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Polaroid's biggest collaboration to date turns the Now Gen 3 into a Poké Ball-inspired instant camera with a custom strap and themed box. It keeps the two-lens autofocus, self-timer, and double-exposure modes, and ships with exclusive Pokémon frame film. Pre-orders close September 28, shipping starts September 29 exclusively on polaroid.com and Pokémon Center.

GoPro's first interchangeable-lens camera with a 50MP 1-inch sensor, Micro Four Thirds mount, and 8K60 video. Pre-orders opened at $699.99 with shipping starting September 2.

Leica's first full-frame apochromatic macro lens for the SL system, offering true 1:1 reproduction with a 30cm close focus. Pre-orders opened September 1 at roughly $2,700 USD, with the lens shipping in limited quantities. A modern homage to the 1987 R-mount classic, it doubles as a portrait lens with nine-blade bokeh.


This is Polaroid's biggest Pokémon collab yet, and it's a Poké Ball-themed Now Gen 3 with a custom strap and packaging—but the real catch is the pre-order window: only until September

The world's smallest instant analog camera gets a Pikachu makeover with a lightning-bolt lanyard and selfie mirror. It features a stronger flash, sharper selfies, and double-exposure mode, shooting pocket-sized Polaroid Go film. Pre-orders close September 28, shipping starts September 29 exclusively on polaroid.com and Pokémon Center.